Owning a store can be an ideal long-term investment. And just like other typical forms of investment, you need to maintain your store’s condition to keep its value high. And besides the appearance, the functionality of the building is also an issue that you have to deal with.
You need to remodel your store at least annually. Fresh interior decoration and appealing facade are two elements that can lure potential buyers to your place. Moreover, as you do the makeover to your store, you must also upgrade your inventory and maintain the quality of all the fixtures of your store.
There are many factors you should consider before you remodel your store. And we will learn about that subject below!
Improving the Appearance of Your Store’s Facade
The facade of your store is like the curb appeal of a house. When you have visitors, they will notice the facade first, and this first impression is what will stay on their mind forever. There are two components of a store’s facade: signage and awning.
First, the sign of your store represents your business’ identity. Many shop owners take this for granted and do not put their vision in the design. Do not follow such a step because people appreciate passionate sellers who can give souls to their products.
However, you should also avoid being too enthusiastic and self-centered in your store’s signage design. Your message must be to the point. The font type on the sign must be unique yet readable. And you should include a brief catch line that gives your customers a reason for buying your products.
Second, the awning of your store serves as a welcoming statement from your store. We can imagine this fixture as an oasis that shelters people from the daylight’s heat. Nevertheless, the size of the awning must not be too broad compared to the window and the space of your storefront. Therefore, you are better to create a custom awning frame so that it can match your storefront perfectly.
Designing an Exciting Shopping Experience for Customers
When you read the subject, “shopping experience,” you should not overwhelm yourself with complicated thoughts. The simplest yet effective example of this concept is the way coffee shops these days display their coffee been varieties in the counter. The customers are pampered with a wide range of options, which is a nuance that can turn a customer from a one-time buyer into a returning customer.
The example above may not apply to all types of retail, but the main point is that there are many tweaks that you can do to improve your customer’s purchase experience. For instance, upgrading the waiting seats in your store with newer brands that have better cushioning is also a strategy that can improve your customer’s experience of visiting your store.
Optimizing the Interior Lighting
No matter how expensive and high-end your goods are, improper lighting will not show their best quality. The visual appeal of items relies strongly on the quality of the light and the positioning of the light sources.
There are four types of lighting to boost the attractiveness of your store’s items:
- Ambient Lighting
The ambient lighting serves as a filling up to the gaps between the highlighted shelves, counters, and displays. It is the primary light source for your store, which must be neither too illustrious nor lusterless.
- Task Lighting
Task lighting is a set of lamps mounted on fixtures which are directed to highlight a particular area. You can use task lighting units for your displayed products and cashier counters. The strength of task lighting lamps must be in harmony with the ambient lighting.
- Accent Lighting
Accent lighting must be dimmer than the task lighting. Its purpose is to complement the main light sources. If you have several products on display, and you want to highlight only several of them, you can use the accent lighting units on the rest of your side goods.
- Decorative Lighting
The decorative lights are supposed to emphasize certain rooms/places in your store. This lighting is complementary to the ambient lighting which serves as the central lighting source of your store.
Regular Rearrangement and Redesigning
Your store must maintain a personality, yet it does not mean that you have to keep the item arrangement and the nuance of the interior to stay the same forever. In fact, such a manner is bad for your business because it shows how rigid you are in adjusting yourself. When Easter comes, decorate your store with Easter-related themes. When it’s December, fill your store with X-mas embellishments.